Cocktails
Stirred, shaken, built and blended.
Your drinking companion
Always knows what you'll like.
A drinks companion for cocktails, wine, beer and spirits. It learns your taste, then tells you whether you'll like something you've never tried.
Coming to iPhone and Android.
Why it exists
Twelve cocktails on the menu. Half of them made with things you've never heard of.
So you order the one you know, or trust a star rating from strangers who don't drink like you. Neither answers the only question that matters in that moment.
Will I like it?
What it does
Four ways in.
- 01
Scan a menu
Point your camera at a cocktail list or a wine list. On the Nose reads it, weighs every option against your taste, and tells you which one it would order for you, and why.
- 02
Scan a bottle
Standing in front of a shelf or a back bar? Photograph the label and get a straight answer: go for it, skip it, or worth a try, with the reasoning behind it.
- 03
Log a drink
A few taps to note what you had and whether you liked it. It takes seconds, and every log makes the next answer sharper.
- 04
Do a tasting
When you want to slow down, a guided tasting walks you through the glass one step at a time, in plain language, so you notice more and remember it later.
My pick
Etna Rosso
On the nose
Then
Willamette Pinot Noir
Napa Cabernet
My read
Worth a look. I'd expect you to like it.
Speaks your language
CaramelOakCinnamon
Log
What are you drinking?
Paper PlaneCocktail
How did it land?
The only required question.
Not my thingFine, but noSolid, no complaintsReally good, I'd have it againPhenomenal
Nose
What stood out?
VanillaToasted oakOrange peelCinnamonLeatherHoney
Just meet it. Judgment starts on the next sip.
Every glass
One palate. Not one category.
Most drinks apps pick a lane. Your taste doesn't. On the Nose learns from everything you drink, so the smoky mezcal you loved can inform what it suggests from a whisky shelf or a wine list.
Wine
Red, white, orange and sparkling.
Beer
Crisp lagers to barrel-aged stouts.
Spirits
Whisky, mezcal, gin, rum and the rest.
Zero-proof
Alcohol-free cocktails, beer and spirits.
Your palate, as a portrait
Who are you at the bar?
Tap your favorite first, then the next. On the Nose builds a picture of what you go for and gives it a name. Then it keeps sharpening with every glass.
Your Palate ID
Still Distilling
Pick a flavor to start.
How it actually knows
No magic. Just paying attention.
- 01
You tell it what you drink
Log drinks as you have them, add a few favorites, and take a short quiz when you start. Logging is free, always.
- 02
It builds your taste profile
Every drink is described in flavors: smoky, citrus, bitter, herbal and more. What you liked pulls those flavors up. What you didn't pushes them down.
- 03
It keeps up with you
Palates change. Recent drinks count for more than ones from a year ago, so your profile moves when you do.
- 04
It gives you a straight answer
Faced with something new, it compares that drink's flavors to your profile and tells you what it thinks, in words rather than scores. When it's a stretch, it says so.
What it isn't
A friend doesn't sayA friend says
87%Get this one.
- No star ratings from strangers.
- No leaderboards or badges.
- No percentage match scores.
Where we stand
Curiosity, never quantity.
On the Nose rewards trying new things: a new category, a flavor you didn't expect to like, a palate that keeps widening.
Who made it
Made in Madison, Wisconsin.
On the Nose is designed and built by Ben Hartwig at Hartwig Design Studio, an independent design studio. One person, a lot of tasting notes, and a strong opinion that a drinks app should talk like a friend.
What does it cost?
On the Nose is free to download. Logging, your journal and your taste profile are free for good. The free plan includes a few menu and bottle scans and chat messages each month. A paid plan with unlimited scans and chat will follow at $5.99 a month or $59.99 a year.
Which phones does it work on?
iPhone and Android. It is launching first in the United States.
Is my journal private?
Yes. No feed, no followers, no ratings to compare with strangers. Photos you attach to your drinks stay on your phone, and photos you scan are read and thrown away, never stored. There are no ads and no third-party tracking.
Read the privacy policyCan I delete my account?
Any time, from Settings. It is real deletion rather than deactivation, it happens straight away, and you never have to email anyone to ask.
See exactly what is deletedDoes zero-proof count?
It does. Whisky, cocktails, wine, beer and zero-proof all teach it something about you.
Early access
Be one of the first to try it.
Leave your email and we'll let you know when On the Nose is ready for you. We'll only ever email you about On the Nose.